Let's face it, most websites are terrible.
A website has one job to do - bring you more customers. Sure, it needs to represent your brand and communicate a consistent message, but at the end of the day, it's there to get you more leads, more sales, more contacts.
How to do that isn't tricky, you just need to put yourself in the mindset of the user.
Think about it for a moment. You like fast websites that clearly communicate the products/services they provide, that look up-to-date and make it easy to do what you need to do.
You're not the only one who likes that. Your customers like it and Google likes it.
We're here to ensure that's what you give them.
These days your website is your business... or at least its main marketing channel. You absolutely need to understand the 'health' of your website and its traffic.
By investing in proper reporting and analytics, you'll know exactly what people are doing on your site - and how to get them to do more of the things you want them to do.
Fine-tuning your site based on analytics is low-hanging fruit; do it right and its almost guaranteed you'll get better results than you are now.
Only good content is king
We've all been told that content is king, but the hard truth is that only good content truly rules the roost. Many web builders and SEO businesses treat content development like an algorithm. The reality is that Google gets its signals from user behaviour - if users like, share, read, and link to content, that signals to Google that's it's of high value.
By making your content interesting (in its narrative, value, visuals and call-to-action) you create content that users will love and that will make Google love you!