There's a lot of great ways to advertise these days.
Whether it's Facebook ads with a great demographic profile and super-engaged audience, or remarketing to people you know are interested in your product, paid ads can bring you more business than you know what to do with...
But there's a danger in that as well. Unless campaigns are carefully managed and combined with rigorous analytics, you run the risk of wasting your time and money - and these campaigns can get expensive quickly if you're not careful.
We'll always hasten slowly when it comes to spending your advertising fund!